Too many tabs
Searching one company at a time makes it hard to see the wider pattern in your SaaS category.
Ad research for SaaS foundersStudy competitor ads.
Study competitor ads.
Spot the pattern.
Plan your next test.
See how other SaaS teams frame the problem, the offer, and the next click. AdRunbook is being built to turn public ad creative into a clear brief for your own next test.
Early access list is open. No payment today.
Explore ads
SaaS creative research
Illustrative previewSaaS creative research
⌕ Search a SaaS category or company
PAIN
ANGLE
ANGLE
Scheduling softwareExample messaging theme · time saved
SWITCH
ANGLE
ANGLE
Customer managementExample messaging theme · easier switch
PROOF
ANGLE
ANGLE
Analytics softwareExample messaging theme · clear outcomes
What changed this week?A useful question before you make another ad.
Built for the person who has to decide what to run next.One market view · Public ad evidence · Clear source labels
The real problem
An ad library gives you creatives. A runbook helps you decide what to test.
You can spend an afternoon collecting screenshots and still walk away without a sharper message. The work is connecting the creative, the audience, the offer, and the changes over time.
Yesterday disappears
Without a saved record, you lose track of which message appeared, changed, or stopped running.
No next move
A folder of creatives does not tell you which angle to test in your own words and with your own offer.
How AdRunbook works
From competitor creative to a test you can run.
AdRunbook's proposed workflow keeps the research close to the decision: find a market, follow the messages, then choose an angle to test.
Join early access1
Choose a category or a few companies
Start with the SaaS businesses your buyer might compare with you.
2
Review public ad creative over time
See the wording, creative, and duration signals, with the source and geographic coverage made clear.
3
Write your next test
Save the angle you want to try, the audience it targets, and what would count as a good result.
A more useful starting point
Don't copy an ad. Understand the bet behind it.
Suppose several scheduling products keep talking about late nights and office work. The interesting observation is the repeated pain—not the exact words or image. Your test might be a sharper version for the buyer you know best.
- ✓Separate observed creative from your interpretation
- ✓Record which audience and promise you want to test
- ✓Keep your own results beside the original research
The example at right is illustrative. Ad duration is a research clue, not proof of conversions, profitability, or spend.
Illustrative runbook entrySCHEDULING SOFTWARE
“Still doing paperwork after the workday ends?”
Observed theme: Time lost to admin work.
Possible test: Speak to one specific role and one moment of friction.
Measure: Qualified signups, not just clicks.
Example wording created for this page. Not a real competitor ad.
Simple proposed pricing
A research tool you can justify using.
We are targeting a $97 founder plan. Early access will establish the exact included limits and whether the workflow earns its place in your stack.
No card is collected on this page. The $97 price is a proposed launch price, not a live subscription offer.
Founder plan · proposed
$97 / month
For founders and small teams running their own SaaS ad research.
- SaaS-focused ad discovery
- Saved competitors and creative history
- Messaging themes and a place for your next test
- Clear labels for observed data and estimates
Features and limits will be confirmed before paid launch.
Before you join
Good questions.
Is AdRunbook live today?
This is an early access page for a product in development. Joining the list starts a conversation about what you need; it does not start a trial or subscription.
Does a long-running ad mean it is profitable?
No. Running time can be a useful clue, but public ad libraries do not reveal a company's actual conversions, acquisition costs, or profit. AdRunbook will keep observed facts separate from interpretations.
Which ads can the first version cover?
The initial plan is to use commercial Meta ad data available through its official UK/EU Ad Library API. This does not represent every US-only commercial ad. Broader coverage requires a different data source and is not promised here.
What will it cost?
The target founder price is $97 per month. We will confirm product scope and limits before asking anyone to pay.
Get early access
Which SaaS market should we help you study?
We are looking for founders who already study SaaS competitors and want a faster path from research to a useful ad test.
Request early access
Share your name, work email, SaaS category, and one company you would track. We save the request for follow-up.
No payment or account creation. Your request is saved so we can follow up.